Bazaarvoice Names Online Advertising Executive Ari Paparo to Media Leadership Role
"eCommerce companies are quickly evolving to pursue opportunities for greater site monetization by leveraging their data, content, and shopper audience. Brands are increasingly looking for methods to influence consumers in the late consideration stage while they are shopping online.
"Longboard is a great platform and a great team. We're bringing Ari on board not only to build innovative new media products but also to integrate our SaaS platform, social content, and market data to build a high-value, complete solutions to the retail market," said
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"There's a huge opportunity to empower eCommerce merchants and brands in the digital world," said Paparo. "
Matt Krebsbach BazaarvoicePh: 512-551-6612 E: email@example.com Mickey NelsonBrady PR for BazaarvoicePh: 612-200-8922 E: firstname.lastname@example.org
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