Bazaarvoice, Inc.
Mar 9, 2017

Bazaarvoice CGC Index 2017 shows growing influence of consumer-generated content on shopper decisions

Billions of shopping data points reveal how marketers grow omnichannel revenue, deliver winning customer experiences, and build brand advocates

AUSTIN, Texas, March 09, 2017 (GLOBE NEWSWIRE) -- Consumer-generated content (CGC) has never been more influential for shoppers or important to marketers' strategies. Bazaarvoice, Inc. (Nasdaq:BV), the provider of CGC, advertising, and personalization solutions, today released its annual CGC Index, an in-depth analysis of how CGC influences shopper behavior across different industries worldwide.

Drawing on data from more than 2,200 global client sites and 54.8 billion shopper touchpoints in the Bazaarvoice Network, the Bazaarvoice CGC Index reports that best-in-class performing brands and retailers experienced more than 90-106 percent lift in conversion and more than 101-116 percent lift in revenue per visitor (RPV) in 2016 when consumers interacted with CGC during the shopping process.

The research also explores how brands can use CGC in multiple moments throughout the shopper journey, the continued growth and influence of visual content, and how businesses can leverage CGC to improve their products and customer service experiences.

"Today's customer journey is incredibly complex. Consumer purchase patterns are fragmented and their decisions are shaped by a massive amount of information and opinions," said Sara Spivey , chief marketing officer at Bazaarvoice. "The research in the CGC Index demonstrates how critical CGC is to winning hard-to-reach customers, deriving meaningful insights, and bringing value back to their businesses."

Bazaarvoice found five consistent practices that shaped winning CGC strategies in 2016:

"The consumer is definitely in charge today, and we as manufacturers are looking to support that consumer in any way we can," said Bob Buhowski of LG's Digital Marketing Group. "You can't get closer to knowing what consumers want than having a direct interaction with them."

To download the full Bazaarvoice CGC Index, or to find out how your company's program stacks up to the industry's best-in-class brands and retailers, visit:

About Bazaarvoice CGC Index

The Bazaarvoice CGC Index is the first industry research study showing the business benefits of CGC, drawing on client data from more than 2,200 Bazaarvoice global brand and retail sites to deliver insights about the state of CGC across numerous industry categories. The analysis spans 233 million transactions, 54.8 billion product page views, and 59 million pieces of consumer-generated content submitted in 2016. It is complemented by qualitative insights gleaned from a corresponding client survey on the value of consumer-generated content.

To download the full Bazaarvoice CGC Index, or to find out how your company's program stacks up to the industry's best-in-class brands and retailers, visit:

About Bazaarvoice
Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content, across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that fuel our targeted advertising and personalization solutions.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices across North America and Europe. For more information, visit


Alison Kwong

Bazaarvoice, Inc.


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Source: Bazaarvoice, Inc.

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