Bazaarvoice, Inc.
Jan 12, 2015

Bazaarvoice Research Reveals How Network Distribution Increases the Benefits of Consumer-Generated Content for All Market Participants

The Conversation Index Volume 8 Details How Syndicating Reviews, Q&A, and Rich Media Creates Economies of Scale That Positively Impacts Search Traffic, Sales Conversion, and Consumer Insights

AUSTIN, Texas, Jan. 12, 2015 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc. (Nasdaq:BV), the network connecting brands and retailers to the authentic voices of consumers wherever they shop, today released The Conversation Index Volume 8. Based on an analysis of sample data from the Bazaarvoice network, including over 57 million reviews and more than 35 billion product pageviews, the latest issue of Bazaarvoice's semi-annual research series exposes how companies that harness the power of networks are poised to drive significant increases in content volume, search traffic, sales conversion, and consumer insights.

Key Facts & Highlights:

Syndication increases content volume, yielding several benefits that manifest at different "zones."

Network dynamics promote brand trust, expose the nuances of market categories, and provide deeper understanding of regional trends.

Supporting Quote:

Lisa Pearson, chief marketing officer at Bazaarvoice:

"Collectively, we are so accustomed to consumer-generated content that we instinctively recognize online reviews are an important part of how consumers validate purchase decisions and businesses deliver the products people really want. The Conversation Index details a less intuitive reality—that the value of review content is greatly enhanced when it is distributed across a network of members. Today's consumer journey is a highly connected social experience, and our most recent research makes clear that the quality, authenticity, and ultimate utility of reviews is greatly enhanced when it is shared across brands and retailers."

About Bazaarvoice

Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 500 million people view and share authentic opinions, questions, and experiences about tens of millions of products in the Bazaarvoice network. The company's technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, considerations, sales and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices across North America, Europe, and Asia-Pacific. For more information, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.

CONTACT: Media Contact

         Matt Krebsbach

         Bazaarvoice, Inc.

         512-551-6612

         matt.krebsbach@bazaarvoice.com

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Source: Bazaarvoice

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